For Immediate Release
January 9, 2016
Media Contact: Vonetta Flowers-Hinton
Atlanta, GA — January 9, 2016
A Group’s mission turned movement has officially been hammering the nail in the coffin for the overused term Swag. Originated in Minneapolis and now based in Atlanta, GA, Cornell Washington and RayMonique Black started Jetloud (Gifted Artists and Achievers of A New Generation), an arts and entertainment group taking on the arduous task of removing swag from the mental rolodex of the masses, that has continued to rear it’s ugly head from urban metropolitans and remote suburbia to corporate America.
Born from the desire to promote striving high and achieving excellence in all areas of life, including artists and everyday people who live their passion, the founder of Jetloud identified the need to elevate the standard beyond just having “swag”, and delve below the surface of superficiality.
"JetLoud is a Super-Adjective used to describe a person, place or thing, says Washington, Jetloud CEO and founder. “The point of being "JetLoud" is to stand out, shine and be noticed for who you are, and what you do”, he said. The group’s main goals include identifying inner talents in youth and adults.
Swag actually made the “40th annual List of Words to be Banished from the Queen's English for Misuse, Overuse and Uselessness”, consisting of a dozen terms compiled by northern Michigan's Lake Superior State University.
When a few members of the general public were asked their opinion on the word, Bailey Anderson, of Washington, Iowa said, “The word ‘swag’ has become a shapeless, meaningless word used in various forms (such as ‘swaggy’) but with no real depth.”
The definition of swag has swaddled the fence between a badge of personal style and identity and self-absorption. Made popular by Generation Y (born early 1980’s – mid 1990’s), the new Generation Z (1995-2015) brings a new attitude beyond being overly consumed with outer appearance. While Generation Y watched YouTube, Hulu and Netflix, Generation Z wants to co-create, live stream, and help to make up the activity as they participate. Sharing the entrepreneurial spirit of Millennial innovators, about 72% of current high-schoolers want to own their own businesses, and 76% hope they can turn their hobbies into full-time jobs. They are also adept researchers, knowing how to self-educate and find information. Thirty-three percent watch lessons online, 20% read textbooks on tablets, and 32% work with classmates online, according to a 2014 report released by Growing Leaders, a non-profit organization focused on youth leadership development.
That being said, the trends of the newest generation are not leaning toward previous standards of superficial ideals as a symbol of acceptance or achievement, but getting in touch with their talents while using today’s technology to elevate them to new plateaus not readily accessible by previous generations.
However, it’s been said from those who precede Generation Z that there is too much of a reliance on technology and “immediate” gratification and not enough on creativity and originality that stem from core talents.
Jetloud replacing the word swag is setting a new trend, and here to bridge the gap between the intelligence of the new age and the creativity and resourcefulness of years past.
The Jetloud team promotes improving the person behind the phone, computer or tablet, and using those tools as an asset to a talent. “Pick up that pen, paintbrush or cookbook, get in touch with inner gifts, and explore how to stand out and be noticed on your current job, or wherever you are right now. Everyone is an artist, and life is a paintbrush. Swag level has been surpassed, and officially elevated to Jetloud status,” says Vonetta Flowers-Hinton, Marketing Specialist for the company.
To support the new movement of excellence, use the #Jetloud hashtag on social media to describe something awesome that someone is doing. Now that’s Jetloud. Like them on social media at Facebook.com/Jetloud.
About Jetloud (Gifted Artists and Achievers of A New Generation):
Jetloud (Gifted Artists and Achievers of A New Generation) is an Arts and entertainment organization dedicated to showcasing adult and youth emerging talent in music, art, and entertainment that is often underrepresented and unnoticed. This organization was formed to encourage creative expression, expand public awareness, and improve the economic well-being of artists.
One of Jetloud’s main focuses is to inspire youth to channel their creative energy in a positive direction, and changing the word “gang” to a positive meaning. You can check out more about Jetloud at www.jetloudgaang.com.